Microcopy is the small pieces of text a user encounters within a product (or website) that are an inseparable part of the user experience (UX). We’re not talking about headlines or full-length content, but rather those smaller pieces of text that are part of the product itself; for example: placeholder texts in form fields, clear and helpful error messages, tool tips where questions are anticipated, etc.

These are the texts that can make or break the user experience, turning a possibly frustrating and unclear registration process into an enjoyable first encounter with a product. Properly written microcopy can increase form completion rates, registration rates, and time-on-site, improving results for any actionable goal.

But good UX writing doesn’t just explain, assist, and prompt, it also helps us bring the product to life by delivering messages in the brand’s unique voice, which is why the first step of a good UX writing project is defining the brand voice and messaging strategy. This strategy covers “what to say” (messaging) and “how to say it” (voice & tone) and will be the guideline for writing in the brand’s voice and delivering its messages effectively.

The companies I work with can choose between three service models:

ONGOING UX WRITING SERVICES ➤ Over the years, I’ve joined UX teams at various companies as a part-time UX writer (contractor) for ongoing work on their product. This includes an initial voice & tone process (as needed, depending on where the brand stands and what’s already available) and working closely with designers and product managers.

UX WRITING APP SUBSCRIPTION + RETAINER COMBO ➤ As our industry is evolving with the emergence of AI, I built a custom AI-powered UX writing assistant app. This subscription + retainer package is the ideal mix of an AI tool and a professional human in the loop to oversee things.

The UX/product team gets access to a unique web-based app, tailored to their brand’s voice and writing style guidelines, along with my human-eye review for approval and edits, as needed. This package allows product teams to work quickly, without compromising their users’ experience.

SKILL WRITING ➤ A skill provides the professional job training and tools needed for your AI agent. A well-written skill contains all the guidelines that transform your AI agent from a standard chat assistant to a consistent and knowledgeable member of your team. While I strongly believe that a professional human eye is needed when it comes to original, on-brand writing, I also help companies that decide to work solely with AI agents. After we define the necessary voice and messaging strategy, I provide the UX writing skill needed to set up their own UX writing agent.